Like many of you, we were concerned parents but also engineers at heart. We were not
happy with the available solutions. We were especially focused, and disappointed, with the effectiveness
of the available solutions. We wanted to feel comfortable that when our kids were playing their games,
watching their YouTube or searching content for school they were safe from unexpected surprises.
Coincidently, by working to solve for kids you end up solving for a number of other people and
demographics.
Some solutions worked partially, but required additional tools to be installed; others were not
effective, or efficient, or had to many false negatives (too much bad content being missed). Many were
missing features we felt were important, things like the ability to block social platforms, employ Safe
Search by default, block search engines that don't offer Safe Search and a number of other more granular
controls we felt were more in line with today's online experiences. So naturally, as technologists, we
set out to see if can solve our own problem.
In the process, we tried something different and achieved a clean browsing experience.
We were able to maintain a strong balance between safe and usable experiences, enforcing the safe mode
on the sites that offer this option automatically (Google and Youtube are good examples) and deploying a
highly effective solution that can be leveraged by parents and organizations alike.